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The importance of a professional bio for media practitioners in the current media environment

Writer's picture: somila zonkesomila zonke

with millions of people having access to social media and everyone being able to post whatever they like in such spaces claiming to be news with the aim to set an agenda when actually misinforming and disinforming the public that has caused the lines between factual news and opinions to blur instilling fears into the public and discrediting the credibility of media practitioners. having a professional bio as a media practitioner means you have the responsibility to report on factual news independently as you will be established as a resource of reliable news the unfortunate opportunity of you reporting fake news your credibility will be questioned and that of your colleagues. plus in the journey to establish your name in the field, your work might be recognized by those in the field putting you at a greater chance to form meaningful relationships.

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